(Senior) CRM & Automation Manager (w/m/x/d)

MILES Mobility · Berlin

May 7, 2026

Job Summary

Join us as a Senior CRM & Automation Manager to lead user communication operations, enhance personalization using Braze and AI, optimize targeting logic, and conduct A/B tests for user engagement.

Key Responsibilities

Execute end-to-end ad-hoc communication including newsletters and promotions across Email, Push, and In-App channels.
Leverage Braze and AI technologies to maximize personalization and implement automated workflows.
Design and conduct systematic A/B tests to optimize user engagement and enhance customer lifetime value.

Who This Role Suits

4+ years of experience in CRM and Marketing Automation in a fast-paced B2C environment.
Proficiency in SQL for data extraction, HTML/CSS, and Liquid logic.
Interest in AI tools to enhance marketing workflows and improve personalization efficiency.

Tips to Apply

Analyze campaign performance metrics regularly to identify optimization opportunities.
Stay updated on industry trends in CRM, automation, and AI technologies.
Collaborate effectively with cross-functional teams to ensure seamless campaign execution.

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Full Job Description

Join the ride!

Your mission is to run the daily heartbeat of our user communication while constantly making it smarter. You take full ownership of our weekly campaigns and ad-hoc promotions, using that hands-on execution as the foundation to scale our personalization and upgrade our targeting logic.
In short
You run our weekly campaigns and use Braze, data, and AI to make them highly personalized.

Deine Verantwortung

Campaign Excellence: You own the end-to-end execution of our ad-hoc communication, including weekly newsletters and seasonal promotions across Email, Push, and In-App.
Technical Ownership: You act as a power user for Braze, leveraging Liquid logic and maximizing the potential of new channels like Braze Content Cards.
AI & Personalization: You implement AI-driven workflows to automate and scale user personalization, moving us from manual segment-building to automated, individual relevance.
Scaling Experimentation: You design and run systematic A/B and multivariate tests to optimize user engagement and drive CLV.
Transactional System Management: You are responsible for the technical maintenance and monitoring of our transactional systems to ensure critical user communication is reliable and optimized.

Dein Profil

Experience: You bring 4+ years of experience in CRM and Marketing Automation, ideally in a fast-paced, app-based B2C environment
Technical Skills: You have a working knowledge of SQL for data extraction and segmentation. You have a solid understanding of HTML/CSS and Liquid logic.
AI-Affinity: You have a proven interest in AI tools and know how to integrate them into marketing workflows to increase personalization efficiency.
Data Mindset: You love data and testing. You don’t just "send" campaigns; you analyze, iterate, and optimize based on clear KPIs.
Communication: You are fluent in English (German is a strong plus).

Benefits

Mobility: Choose between monthly MILES credits or the Deutschlandticket.
Fitness: Enjoy a subsidized Urban Sports Club membership for your physical and mental well-being.
Discounts: Access 1,500+ providers for discounts on sneakers, theater visits, and more.
Home Office: Enjoy the flexibility of working from our office in Berlin and from home.
Retirement: Secure your financial future with our attractive pension plan.
Growth: We prioritize personal development through knowledge sharing and training opportunities (with the support from our HR Team and the Team Leads).
Social Impact: We dedicate a portion of our revenue to support regional social projects, actively contributing to the well-being of society and the environment. #milescharity

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Skills

design ui ai sql CRM Direct Marketing professional / experienced

Frequently Asked Questions

This (Senior) CRM & Automation Manager (w/m/x/d) position is suitable for Mid-level professionals. MILES Mobility is looking for candidates with proven experience in the key skills mentioned, typically 2-5+ years depending on the specific requirements.

This (Senior) CRM & Automation Manager (w/m/x/d) position requires on-site or hybrid work. Check the job details for the specific location and flexibility options.

Key skills for this (Senior) CRM & Automation Manager (w/m/x/d) position include: design, ui, ai. Having a strong foundation in these areas will make your application competitive. Experience with related tools and frameworks is also valuable.

To apply, click the 'Apply' button on this page, which will direct you to MILES Mobility's application portal. Have your resume, portfolio (if applicable), and a compelling cover letter ready.

Salary ranges vary based on experience and location. Check the job posting for specific compensation details, or research similar (Senior) CRM & Automation Manager (w/m/x/d) positions in your area.

Highlight relevant experience with design, ui, ai. Include specific projects, achievements, and measurable results. Tailor your resume to match the job description, focusing on how your background aligns with MILES Mobility's needs.

Most hiring processes take 2-4 weeks from application to offer. This may include initial screening, technical assessments, interviews, and background checks. MILES Mobility will keep you informed throughout each stage.