Growth Engine Builder: Own Performance Across Multiple Brands

TheFamilyGroup · Cologne

May 5, 2026

Job Summary

Join The Family Group as a Performance Marketing Manager to lead the development and execution of a performance engine across a diverse brand portfolio. This role offers the opportunity to work closely with top-tier entrepreneurs, build processes from scratch, and shape the growth strategy for multiple brands.

Key Responsibilities

Build and run performance marketing across Meta, Google, and TikTok for multiple brands
Create systems, frameworks, and testing pipelines, and manage tracking and reporting
Onboard new brands into the performance setup and collaborate with the C-Level

Who This Role Suits

Hands-on experience with Meta and Google Ads
Background in D2C or e-commerce
Comfortable operating across multiple brands or accounts simultaneously

Tips to Apply

Highlight your experience in hands-on Meta and Google Ads management
Demonstrate your ability to build and optimize performance marketing strategies
Showcase your track record of working effectively across multiple brands or accounts

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Full Job Description

Titles don't matter here. Results do.

We're The Family Group, a portfolio of kids & family brands. We're building one centralized performance function that serves all of our brands, and we need the person to run it.

Not manage it. Not report on it. Build and run it.

We set the strategy together. You make it happen - across brands, channels, and whatever it takes.

Tasks

Build and run performance marketing across Meta, Google, and TikTok for multiple brands
Create the systems, frameworks, and testing pipelines, from scratch
Own tracking, attribution, and reporting across the portfolio
Onboard new brands into the performance setup as we grow
Work closely with the C-Level to turn strategy into repeatable execution
Be the growth brain across the entire group - not just one brand

Requirements

Strong hands-on Meta and Google Ads experience : you know these cold
D2C or e-commerce background : you understand the full funnel
Systems thinker: you build processes, not just campaigns
Comfortable operating across multiple brands or accounts simultaneously
Self-directed and hungry — this role has no ceiling and no guardrails
Agency or multi-brand experience is a big plus
Doesn't care about job titles : cares about building something real

Benefits

Build the performance function for an entire brand portfolio — from zero
Work with a top-tier serial entrepreneurs with serious D2C track record
Competitive salary + real upside as the portfolio scales
Small team, short paths, massive scope

In a few years, whoever takes this role will have built something most marketers never get close to: a performance engine running across an entire portfolio of consumer brands.

If that sounds like your kind of challenge: apply. Tell us one campaign you're proud of and why.

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Skills

rails go ui ai Online Marketing professional / experienced

Frequently Asked Questions

This Growth Engine Builder: Own Performance Across Multiple Brands position is suitable for Mid-level professionals. TheFamilyGroup is looking for candidates with proven experience in the key skills mentioned, typically 2-5+ years depending on the specific requirements.

This Growth Engine Builder: Own Performance Across Multiple Brands position requires on-site or hybrid work. Check the job details for the specific location and flexibility options.

Key skills for this Growth Engine Builder: Own Performance Across Multiple Brands position include: rails, go, ui. Having a strong foundation in these areas will make your application competitive. Experience with related tools and frameworks is also valuable.

To apply, click the 'Apply' button on this page, which will direct you to TheFamilyGroup's application portal. Have your resume, portfolio (if applicable), and a compelling cover letter ready.

Salary ranges vary based on experience and location. Check the job posting for specific compensation details, or research similar Growth Engine Builder: Own Performance Across Multiple Brands positions in your area.

Highlight relevant experience with rails, go, ui. Include specific projects, achievements, and measurable results. Tailor your resume to match the job description, focusing on how your background aligns with TheFamilyGroup's needs.

Most hiring processes take 2-4 weeks from application to offer. This may include initial screening, technical assessments, interviews, and background checks. TheFamilyGroup will keep you informed throughout each stage.